It's the new Bilbo Baggins

This morning, EW released the first official photos from the set of The Hobbit showing off the first look at Martin Freeman as Bilbo and the familiar Ian McKellen as Gandalf. (Entertainment Weekly via /Film and TheOneRing.net)

Also, Peter Jackson announced over Facebook that Luke Evans (Clash of the Titans, the upcoming Three Musketeers) will be playing Bard the Bowman, while Benedict Cumberbatch will voice Smaug the Dragon and Evangeline Lilly from Lost will be playing a new elf named Tauriel.